Looking to double the size of Sandaya by 2020

Bruno_Candelier_Apax-Partners_BD_couleur-oct2016@SergeVerglas-SVP_4864-Modifier-680x411Sandaya has just announced a €200 million acquisition plan that dovetails with the strategy we developed with co-founders François Georges and Xavier Guilbert eight months ago when we made our investment.  The objective is to double the size of the group by 2020 through acquisitions.  If the three acquisitions carried out in 2016 are anything to go by, we are on track to meet if not exceed the target.

Premium campsites are growing faster than traditional ones and represent a particularly promising market. Their value for money make them a very attractive alternative to hotels or holiday resorts. Sandaya is today present essentially in France (13 sites) and Spain (1 site) in this market. Its customers come from all over Europe, and especially from the Benelux countries, Germany and the UK. Together with management, we are targeting a pace of 3-4 acquisitions per year, with priority on the French coastline, Spain, Italy and Croatia. Of particular interest are larger sites – more than 400 pitches – with four-to-five-star potential and located on the seashore. We are supporting Sandaya especially in structuring and financing its acquisitions. We are also helping the group step up its digital transformation and structure its organisation so it can accommodate its future growth.

Sandaya is a good example of tourism companies we are looking to invest in: well established in their market, with potential for profitable growth and a product offering that sets them apart from their peers. And most importantly, with a management team like Sandaya’s that has ambitious goals and an affinity for a hands-on partner.


Apax Talks


Apax Talks is a digital magazine aimed at company managers. It presents growth levers for SMEs, with a focus on TMT, consumer, healthcare and services sectors.