Romain Peninque
Eric Belmonte
Executive Chairman

THOM Europe is a leading jewellery retailer in Europe. The group operates in France, Italy, and Belgium, through a network of company-owned stores, located both in shopping malls and in city centers. THOM Europe operates three chains: Histoire d’Or and Marc Orian, offering mid-range generalist jewellery, and TrésOr, offering “everyday low price” jewellery.


Sector: Consumer Investment date: 2010 Apax position: Participation minoritaire Activity: MidMarket
Why did we invest?

THOM Europe is a leader in a stable, high-margin and fragmented market, in which scale provides a key competitive advantage. Its retail concepts, found in prime locations, stand out from competition and are supported by best-in-class operations.

Its outstanding, proven and highly-committed management team has a strong market knowledge.

How do we intend to create value?

THOM Europe shows significant growth potential via new openings in both shopping centres and city centres, development of e-commerce and international expansion.


For financial year ending on 30 September 2017, THOM Europe’s revenues reached €644m, up 64% compared to 2016, and up 2% pro forma of the acquisitions of Stroili oro and Oro vivo. The growth is mainly driven by the opening of 37 new stores in Europe, 41 stores acquisitions and good performance of the e-commerce.

40% of revenues are made internationally compared to 3% at acquisition in 2010.

The group has significantly expanded internationally to become the #1 jewelery retailer in Europe with c. 1 000 stores across France, Italy, Germany and Belgium.

Several acquisitions completed across Europe since acquisition in 2010.

France : 43 stores of the Piery retail chain as well as several small family jewelry retail groups

Italie : Stroilli (369 stores), the #1 jewelry retailer in Italy as well as 2 independent jewelry retail chains

Allemagne : Oro Vivo (38 stores), the #3 jewelry retail chain in Germany

Focus on the omnichannel development:

  • Recruitment of an e-commerce manager to step up this business in Italy
  • Inventory pooled to slash order delivery lead times
  • Instore digital launched, whereby customers can order jewellery engravings instore via a tablet


For financial year ending on 30 September 2016 proforma, THOM Europe’s revenue reached €630m, up +67% compared to 2015 mainly due to the acquisitions of Stroili, #1 jewelery retailer in Italy and Oro Vivo, #3 jewelery retailer in Germany, the opening of 34 new stores in France and Benelux, and the ramp-up of its e-commerce site.


For financial year ending on 30 September 2015 proforma, THOM Europe’s revenue reached €378m, up +7% compared to 2014 mainly due to the opening of 22 stores on the last twelve months , and the ramp-up of its e-commerce site.