Apax Talks is a digital magazine aimed at the company managers in the Apax Partners’ network. It continues the discussions we hold with the entrepreneurs, CEOs and managers we work with on the growth levers of SMEs and mid-sized companies, with a focus on TMT, Consumer, Healthcare and Services.
To contact us:
Lauren Bardet, Communication Director lauren.bardet@apax.fr
Gregory Salinger, Chief Digital Officer of Apax Partners, talks about the importance of working on a company's mission as part of its digital transformation.
Both existing and prospective customers, in all markets and in all sectors, take digital transformation as a given. They expect a fluid, connected experience. It follows that you must digitalise the customer experience, not only to attract new customers but also to keep the ones you already have. In the longer term, it is also a powerful way to create value for all stakeholders. Entoria's transformation has been very successful. Eric Bompard's is underway – with very promising results. Here's how they're doing it.
Digital is radically changing time and space. It also modifies ecosystems and the spaces they occupy. Given the risk of new, more flexible entrants, digital innovation has one significant advantage: it provides significant growth drivers and opens the door to sustainable outlooks for development. Two Apax Partners investments, Marlink and Expereo, chose to follow this direction. What follows is a review of the keys to their success.
BIP is a primary multinational consulting firm employing more than 2700 people worldwide (in Italy, Great Britain, Spain, Turkey, Brazil, Belgium, Switzerland, Austria, the United States, the Arab Emirates, Chile and Colombia). BIP’s professionals offer management consulting services and business integration services, helping companies in the research and adoption of disruptive technological innovation. Fabio Troiani, CEO and Co-founder of BIP explains the company’s differentiating approach to embracing a future driven by technological innovation.
For Romain Péninque, CEO of THOM Europe, three external factors gave rise to his company's digital transformation: 1) meetings with other retail group executives who were ahead of the curve in digital technology; 2) the emergence of specialized pure players such as Ademence and Gemmyo; and 3) discussions with shareholders who had already experienced a broad, successful digital transformation. Focus on the digital transformation of THOM Europe.
Few companies can boast of successfully growing the share of their digital revenue from 30% to 60% in less than two years. Yet by implementing an ambitious digital transformation plan, Sandaya has achieved just that. Two of Sandaya’s key figures, Jean-Yves Challies, Deputy CEO, and Vincent Dussud, Chief Information Officer, spoke about their winning strategy.
Digital marketing is generally associated with B2C strategy. So, it may be surprising to learn that B2B companies face similar customer-related issues: acquisition, retention, brand awareness and so on. But similar though the challenges may be, the solutions take a different path. Cheryl Ragland, Chief Marketing Officer of Infovista, a leading global network provider, offers insight into what’s driving B2B marketing today.
Apax Talks is a digital magazine aimed at company managers. It presents growth levers for SMEs, with a focus on TMT, consumer, healthcare and services sectors.
