Press

Third barometer of the digital maturity of mid-sized French companies

Paris, 21 February 2019 – EY and Apax Partners, with the support of METI, have published the third barometer of the digital maturity of mid-sized companies. Based on a survey carried out by the CSA institute on 100 mid-sized French companies in October 2018, the barometer assesses their status with regard to digitalising their customer experience.

Key takeaways:

  • 64% of those surveyed believe they are at an intermediate stage of digital maturity; only 8% consider themselves to be at an advanced stage.
  • 89% of mid-sized companies believe that digital will transform their business model; this is six points more than in 2017.
  • 61% say they are in the deployment phase of their digital strategy.
  • 82% plan to step up investment to support their strategy over the next 12 months.
  • 57% want to invest specifically in improving the customer experience, and in collecting and analysing data.
  • 54% estimate that their digital marketing budget has increased faster than other marketing expenses.
  • 76% do not consider digital in the design of their products.
  • 64% have a unified customer database, but no procedure for analysing and exploiting the data.

 

“In 2018, the executives of mid-sized companies took concrete steps towards digitalising their companies, conscious of digital’s impact on their business model.  So they recognise digitalisation as important, because customers are demanding it, and they are sorting through the multitude of new technologies. But they need to define their priorities. Digitalising the customer experience and collecting data are moving to the top of the list,” said Eddie Misrahi, CEO of Apax Partners.

“Mid-sized French companies are steadily modernising their growth models, production processes and customer relations. An increasing number of disruptive innovations are concentrated in the digital realm. Growth models that used to be robust have been swept away. The revolution is particularly palpable in customer relations, the topic on which the barometer focuses,” said Dominique Pageaud, Partner at EY.

 

EditoEddie Misrahi, CEO of Apax Partners and Dominique Pageaud, Partner at EY, head of the entrepreneurs market, are available to offer you their insights and comment on these results.

 

 

About Apax Partners
www.apax.fr
@ApaxPartners_Fr

Apax Partners is a leading European private equity firm based in Paris. With more than 45 years of experience, Apax Partners provides long-term equity funding to build and strengthen world-class companies. Funds managed and advised by Apax Partners exceed €3.3 billion. These funds invest in fast-growing middle-market companies across four sectors of specialisation: TMT, Consumer, Healthcare and Services.

Paris-headquartered Apax Partners (www.apax.fr) and London-headquartered Apax Partners (www.apax.com) have a shared history but are separate, independent private equity firms.

 

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

Contact
Coralie Cornet
Communication Director
+ 33 1 53 65 01 35
coralie.cornet@apax.fr

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