Apax Partners sells the RC Concept group, a leader in temporary point-of-sale advertising

Paris (France), 30 May 2018 – Apax Partners has announced the sale of the RC Concept group, a major player in the design of temporary, point-of-sale advertising, to CM-CIC Investissement. Backed by Apax Partners Development since 2011, RC Concept was a EPF III fund portfolio company.

Founded in 1990 by Raphaël Cohen, the RC Concept group is composed of 14 companies operating in as many complementary brand communication businesses serving the luxury goods and cosmetics sectors. The RC Concept group is positioned as a multi-expertise project manager offering a full range of brand communication solutions, with 360° services that now cover the entire graphical supply chain: creation, design and production of POS equipment; production of visuals; cross-media adaptation; photographic and digital printing; installation and decoration at the point of sale; and promotional gifts.

Since Apax Partners Development invested in the company, RC Concept’s revenue has increased fivefold and now totals nearly €65 million. Its growth strategy is based on three dominant themes: international, digital transformation, and acquisitions.

Absent from international markets until 2011, RC Concept generated 20% of its revenue from outside France in 2017. The group now operates in Milan and Frankfurt and is present in Hong Kong. More recently, the group has opened offices in London and New York. 

Digital transformation
Among the strategic initiatives that have enabled RC Concept to significantly improve its value proposition is a SaaS solution that ensures customers have the same graphical identity, regardless of media. In addition, the group has recently strengthened its digital POS offering, which is now more interactive.

Since 2011, the group has carried out 10 acquisitions, aimed principally at accessing new markets, in particular pharmacy and mass-market retailing, and developing complementary product lines: traditional, silver-process photo labs, digital printing of visuals, and production of promotional gifts.

The RC Concept group is now positioned as a leader in its market and aims to pursue its growth, particularly in Asia.

Raphaël Cohen, CEO of the RC Concept group,said,“Thanks to the active support of Apax Partners Development throughout the time we have worked together, and in particular on acquisitions, RC Concept was able to make real progress, structure its organisation and diversify its range of products and services.”

Bérenger Mistral, Principal at Apax Partners Development, added, “In a few years’ time, RC Concept has been remarkably successful in consolidating its position on its historical markets and in developing new avenues of growth in high-potential businesses with an international reach. We are very pleased to have supported RC Concept’s rich and diverse growth and to have built a strong partnership with their team.”

About Apax Partners
Apax Partners is a leading European private equity firm based in Paris. With more than 45 years of experience, Apax Partners provides long-term equity funding to build and strengthen world-class companies. Funds managed and advised by Apax Partners exceed €3.3 billion. These funds invest in fast-growing middle-market companies across four sectors of specialisation: TMT, Consumer, Healthcare and Services.

Coralie Cornet
Communications Director
+ 33 1 53 65 01 35


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