APAX Partners

The desire of consumers to find differentiated goods and services in attractive spaces is creating an extremely wide field of opportunities for consumer goods and specialist retailing. However, the slowdown in global consumption underscores the selectivity of consumers as they assess different brands when making purchasing decisions, while facing what they perceive to be limited purchasing power and growth prospects in the near future.

The investment strategy of Apax Partners in specialist retailing and consumer goods is designed to support ambitious entrepreneurs who want to build leader companies in their market, founded on strong and differentiated store or retail concepts, and on brands or store names with a broad and authentic territory.

Apax Partners is interested in all market segments: home appliances, personal equipment, direct retail and e-commerce, B-to-B distribution, and consumer goods from major brands and distributors, with a preference for concepts in which the offer is created and managed by the distributor.

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